Advertising strategist.

Insight hunter. Horror movie snob.

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Killer Case Studies

As a quintessential horror archetype, the Final Girl is the film’s sole survivor, the only one left alive to face the killer in a final showdown. Think Laurie Strode in Halloween (1978) or Sydney Prescott from Scream (1996). The perfect Final Girl is:

You need a final girl .

  • Resourceful

  • Scrappy

  • Inquisitive

  • Unafraid of Confrontation

In my work as an Advertising Strategist, I approach research and campaign building the same way I would outsmarting a serial killer:

  • Critically examining all pieces of evidence (focus groups, surveys, Reddit threads, bloody fingerprints) to understand consumer motives

  • Identifying patterns (buying behavior, modus operandi) and laying the trap for the next move

  • Sticking with the group—solo wandering usually ends in death (or missed opportunities for collaboration).

Your strategy team doesn’t necessarily need someone who can survive a killing spree. What it really needs is someone who can survive late night ideation sessions, compellingly frame research, and unmask killer insights.

My name is Sofia Solis, and I’m your Final Girl, here to stay until the third act. Or at least until the end of the campaign.